5pm embarks on dual media push

Nationwide online restaurant reservation service 5pm.co.uk has stepped up its PR efforts with its first trade and consumer media initiative.

The campaign will attempt to attract promotional partners that can present

the site’s 120,000 registered users with special offers through trade press. It will aim to increase its profile among consumers through national and lifestyle press.

Barkers PR has been contracted for one year, the first time in its three-year history that 5pm has enlisted external aid. Barkers account manager Elizabeth-Anne Anderson said it would extend the consumer target beyond young professionals.

She added that the campaign seeks to build on 5pm’s 1,000 restaurants.

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