The move follows an eight-week review by local agency Athene Communications, which found ‘areas that required attention’. Athene recommended improved strategic planning to ensure coherence and consistency and called for a renewed focus on building the council’s external reputation and profile.
In March last year, the Government named Peterborough, whose chief executive is Gillian Beasley, as a growth area, while the Audit Commission recently gave it a ‘fair’ rating, which the council wants to improve.
The expansion programme includes the hunt for a head of comms and a media campaigns officer to proactively promote the authority as a driving force of the city’s transformation. An internal comms officer has already been appointed from the existing team.
Overall responsibility for comms is switching from the head of policy and review to the newly created assistant chief executive role, held
on an interim basis by Ben Ticehurst.