GPC, Herald and CPR out as F-H forges one brand

GPC, one of the biggest names in public affairs, is being consigned to history along with the names of tech shop Herald Communications and healthcare agency CPR, as US parent Fleishman-Hillard forges a single-branded network.

While the trio have been renowned names in their fields for over a decade, F-H is ditching them in a bid to strengthen its own brand presence across Europe.

GPC will now be known as F-H Public Affairs, while Herald and CPR become subsumed into F-H’s respective technology and healthcare arms. However, medical education division CPR The Remedy retains its name.

At the same time, F-H has promoted UK MD Kevin Bell to take additional responsibility for South Africa.

Bell is now executive V-P and senior partner, as is John Saunders, who oversees continental Europe and Ireland.

The firm’s regional president for Europe and Africa Dave Senay said the rebrand would ‘give employees a richer career environment’ and enable them to ‘work outside their own speciality’, adding: ‘we will affect an official switchover on 1 January.’

The move is also designed for F-H to compete more effectively in Europe with multi-practice networks Weber Shandwick, Hill & Knowlton and Burson-Marsteller, which operate under a single brand.

In addition, F-H has set up a European senior management committee for ‘strategic planning’, co-chaired by Bell and Saunders.

The pair also join the company’s 18-member global senior management committee.

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