Mantra nets UK PerfectMatch job

US-based dating website has drafted in Mantra PR – former UK agency for – to promote its UK expansion plans.

PerfectMatch, backed by US firm MarketRange, is aimed at people looking for a long-term relationship rather than a casual fling and will encourage Britons aged between 25 and 50 to log on.

Mantra will launch the UK site next year.

PerfectMatch attempts to differentiate itself from

other sites by stressing the ‘sophistication of its matching technology’, said Mantra consultant Matt Fearnley.

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