Wallström pledges to stamp out EU comms jargon

BRUSSELS: The European Union’s incoming PR supremo has pledged to stamp out European institutions’ notorious use of jargon-heavy communications – and has slammed Brussels’s past efforts at policy promotion as ‘not satisfactory’.

Speaking at a European Parliament hearing ahead of taking up her new role next month, Margot Wallström said: ‘We need to speak to people without jargon and give clear reasons for our actions.

‘We should correct half-truths and lies that circulate [about the EU],’ added Wallström, who will take up a new V-P job of commissioner for institutional relations and communication strategy and is aiming to convince voters to be less apathetic towards Brussels (PRWeek, 3 September).

Wallström said she intended to strengthen the role of the European Commission’s national offices in publicising policies.

The EC’s London office has a five-strong PR team. A spokeswoman said it was premature to speculate as to what her pledge may mean for the EU’s UK promotional work as Wallström is yet to start in the job.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in