Stuart Rose told PRWeek: ‘No one understands what their agenda or endpoint is… greater clarity might reduce any apprehension [among PROs].’
Rose’s plea comes as healthcare PROs prepare to be hauled before the 11-strong committee in December, when a session will be held on ‘medical communications’.
It is likely a six to eight-strong group of PR consultants, marketers and journalists will give evidence to the committee on either 9 or 16 December.
A decision has yet to be made as to how PROs will be chosen to attend but one healthcare PRO warned: ‘Anyone called will need to do their homework.’
The HCA, whose membership is drawn from PR agencies and pharma firms, ‘fully expects members to comply with the ABPI code of practice and Medicines Act,’ said Rose.
