Spoylt prepares PR for UK launch

Lingerie brand Spoylt is to target up-market fashion titles such as Vogue, Harper’s Bazaar and Vanity Fair for the first wave of PR around its pre-Christmas UK launch.

PR agency HCP is to line up celebrity endorsements and will attempt to raise the profile of Spoylt director Barbara Brudenell-Bruce in national and business press, drawing on her lineage to seventh Earl of Cardigan James Thomas Brudenell, inventor of the cardigan.

HCP is to pitch for Spoylt’s US account, where the brand has been worn by Janet Jackson and Pink.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in