Paragon hires PI to improve image of buy-to-let

Financial services group Paragon has appointed Politics International to counter media perceptions that buy-to-let mortgages are a destabilising influence on the property market and convince the Government of their role in meeting Britain’s housing needs.

It is arguing that the private rented sector is the most under-borrowed area of the housing market. In addition it wants to convey the message that greater job mobility has fuelled demand for rented accommodation and that the majority of private rental stock in the UK is owned by professional landlords with large holdings.

‘As the third-largest buy-to-let mortgage lender in the UK, we are committed to working with government to inform debate and ensure that the impact of buy-to-let on the market is properly understood,’ said Paragon Group CEO Nigel Terrington.

The account is led by PI managing director Andrew Dunlop. The agency was appointed on a retained basis without a pitch.

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