WebitPR expands reach via PA deal

Online media news distribution outfit WebitPR has signed a deal with The Press Association (PA) to give its customers the option of targeting national and regional media.

The agreement allows WebitPR – which focuses on press release distribution and media monitoring for technology, pharmaceutical and gaming industries – to reach every national and regional daily newspaper in the UK and Ireland as well as major TV, radio and online newsrooms.

PA external communications manager Elizabeth Castle said the association already had similar deals with PR Newswire, Business Wire, Pradex, Medialink, the London Stock Exchange’s RNS and the Government News Network, but was looking to expand the range of companies that provide releases for its PA Mediapoint service.

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