MNC-I will eventually manage the initiative, which involves media training its Iraqi and non-Iraqi staff.
The campaign, designed to boost public opinion of the allied-led force, will also require monitoring of public opinion.
Companies invited to tender for the contract include US-based agencies and Western-oriented contractors in the Middle East.
The contract will be awarded initially for a year with the possibility of a one-year extension. MNC-I was set up in May to tackle ‘non-compliant forces’ in Iraq.
The Coalition Provisional Authority enlisted Bell Pottinger Communications for a three-month contract in March to campaign for the establishment of democracy.
Bell Pottinger led a consortium of agencies to promote elections and the transition to Iraqi rule.
