Big:PR scoops Sri Lanka tourist job

Sri Lanka Tourist Board global agency Batey PR Marketing has hired Big:PR to handle comms in the UK after BGB Communications resigned the account.

BGB managing director Debbie Hindle said the structure of reporting through a global PR agency ‘made it difficult to do as good a job as we’d like’, prompting BGB to resign after less than six months.

Big:PR’s remit involves targeting the top end of the UK tourist market. The agency will also co-ordinate press visits.

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