Buchanan Communications has been drafted in to handle the brief with Buchanan director Bobby Morse leading the account.
Beaumont Cornish is WIN’s nominated adviser and joint financial adviser with Arden Partners.
Buchanan is to plug WIN as one of the UK’s biggest mobile phone data service firms positioned to take advantage of the growth in text messaging. WIN’s main product is WIN Platform, which is the infrastructure that delivers more than 280 text-based SMS services for more than100 businesses.
In the six months to 30 June this year, WIN delivered more than 90 million text messages to UK mobile phone operators, more than twice the number it delivered in the same period in 2003. It also provides picture messaging and real-time financial data to business pagers.
In the year to 31 December 2003, WIN had a turnover of £15.3m.