FD handles PR for Cinven’s VNU role

Financial Dynamics is handling PR for Cinven’s involvement in a £1.4bn joint acquisition of Dutch directory publisher VNU World Directories.

Fund managers advised by UK-based Cinven and Apax Partners Worldwide LLP this week announced that they have agreed to acquire VNU.

FD chief executive Charles Watson, who is leading the account, described the acquisition as one of the biggest this year and said PR strategy has been pan-European.

VNU publishes 125 directories, including Yellow Pages in countries such as Belgium, the Netherlands, Ireland, Portugal, Romania, Puerto Rico and South Africa.

The FD team, which has worked for Cinven for the past four years, reports to senior staff including director of comms Steve Tibble.

UBS Investment Bank and JP Morgan are acting for Cinven and Apax Partners during the acquisition.

Cinven has offices in London, Paris and Frankfurt.

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