PR news from Argentina

Open Group has been appointed by Avis Argentina to handle comms for its 35th anniversary in the country, and its ten years as corporate affiliate of Avis USA.

Muchnik, Alurralde, Jasper & Asociados has announced it is to move offices to Callao 1046, and will celebrate its seventh anniversary in its new headquarters. The agency has increased its staff from 12 to 40 over the past seven years. Callao and Santa Fe is now home to more than fifteen of the country's top consultancies. MAJ&A, an MS&L associate, is the latest agency to settle in what is becoming known as the 'Madison Avenue' of Buenos Aires.

Colombo-Pashkus has won PR for the Hotel Madero, the new 5-star hotel in the Sofitel chain belonging to French group Accor. The hotel will open next month. The agency has also been appointed to handle the Mexican pharmacy chain Dr.Ahorro.

Maruro & Estomba has been hired by Body Systems Argentina, which develops and markets physical training management programmes under licence from Les Mills International.

Palermo University has appointed Tres Consultores to manage communications for its faculty of economic sciences and graduate school of business.

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