Kudos scours for Ryanair partners

Ireland-based budget airline Ryanair is using London consumer PR specialist Kudos PR to ‘source affiliation marketing opportunities’ and get promotional tie-ups into national and consumer media.

The agency is attempting to find promotional partners with which to create ‘substantial competition prize packages’, according to Kudos account director Kristel Valaydon.

Ryanair continues to retain Dublin agency Murray Consultants and Alan Clark Communications.

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