Kettle in ‘festive’ crisps campaign

Kettle Foods has enlisted the help of celebrity party planner Peregrine Armstrong-Jones to position three limited-edition crisp flavours as an ideal component of ‘classy’ Christmas parties.

Armstrong-Jones, who organised parties for the Beckhams’ wedding and Zara Phillips’s 21st birthday, will produce a guide to hosting Christmas parties and will answer consumers’ questions in radio and online interviews as part of a campaign by Phipps PR.

The campaign promotes Kettle’s Mature Brie & Cranberry, Roquefort & French Onion and Cheddar & Burgundy Christmas flavour varieties.

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