Adobe hires Brodeur PRO to EMEA role

Software company Adobe Systems has appointed Brodeur Worldwide director Lena Ahmed to the newly created post of EMEA head of corporate and enterprise PR.

Ahmed, who has been at Brodeur for ten years, will take up her role in November. Adobe’s existing UK PR manager Nick Peart will report to her.

Adobe reported a third-quarter profit rise of 62 per cent this week, attributing growing confidence in advertising for fuelling demand for its design and publishing programs. The company is best known for its PDF and Photoshop applications, but also creates a wide range of server-based software.

Ahmed joined Brodeur from PA Consulting Group in 1994 as an account executive, rising to account director. It is not known who will take over her role at Brodeur.

‘Nick has done a fantastic job at Adobe, but the company needs someone to push the corporate side and the fact that it is about more than PDF – it does far more,’ Ahmed said.

Adobe Systems UK dropped strategic PR adviser Weber Shandwick last

November for Firefly Communications, the agency that handles its enterprise, corporate and product PR.

The company’s profit announcement was accompanied by a claim that the downturn had resulted in a reluctance by designers and computer experts to upgrade systems.

It recently released Creative Suite, which it said contributed to the profit rise.

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