The campaign will target mothers of six-month to four-year-old children, highlighting the health benefits of the organic products, which claim to contain double the fruit of the top 20 children’s yoghurts.
The relaunch sees existing products repackaged and named Fruit Tumble and Strawberry Jumble.
The hire follows a three-way pitch and does not affect Iain Smyth Associates’ five-year hold on the overall Yeo Valley PR account.
This year, Yeo Valley hired FCB London as its first ad agency for two years, trebling its marketing spend to £3m. The firm has also introduced cheese and milk products.