Eurodata seeks IT expert status

IT systems integration company Eurodata Systems is to ramp up its PR to position itself as an expert on IT issues such as security and cost management.

Eurodata will target IT and technology trade titles, using its experience with companies such as Microsoft and Hewlett-Packard, to offer thought leadership on wide-ranging issues including server consolidation, security and e-government.

Caroline Tarbett, director at Banner PR, which has been hired after a three-way pitch, said that because Eurodata is neither a manufacturer nor buyer of technology products, it is ideally placed to act as a third-party media expert.

Eurodata MD Des Lekerman is to be media trained to act as primary spokesman.

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