MLA hired Citigate PA to advise on the Government’s 2004 Spending Review, in which it aligned the performance targets of public bodies with their funding.
De Winter is charged with increasing public awareness of MLA and raising its profile with government and media. Her brief also includes the continuing task of helping to secure funding from the Government and other bodies such as the National Lottery and regional government.
In addition, she will be required to consult with the MLA’s regional bodies. ‘There will be a lot of communicating with our own sector – it is about behind-the-scenes advice on policy and I will maintain and develop contacts with other Department of Culture, Media and Sport-sponsored bodies,’ de Winter said.
The MLA was created in 2000 by then Culture Secretary Chris Smith, and represents over 2,000 museums and 12,000 libraries. It has just completed the creation of a regional structure – to mirror the nine regional development agencies – which led it to appoint a communications chief.
De Winter will report to chief executive Chris Batt. He said: ‘She has proved her value in the work she did for the 2004 Spending Review, in which we successfully bid for increased Treasury funding for regional museum renewal.’ She began her career in PR in 1989 when she joined Murray Evans PR as a junior executive.
For more information go to WWW.PRWEEK.COM