'When Tricia joined Lexis in 1993, we were in start-up mode, and my partner Tim Adams and I were doing everything from licking stamps to being desperately strategic.
'Trish and I worked on the Superdrug account - in fact, it was my Superdrug client who recommended that I hire Trish.
'As Lexis grew, it became clear Trish hired the best people, so we let her get on with it. Over the next nine years, she hired most of the people and our culture reflected her values - no-nonsense, creative, funny, never boring.
'Trish became creative director and a shareholder. She now advises people on how to be creative.'
Tricia Beaumont runs creative and business development consultancy We Think!