DWP media push for the over-50s

The Department for Work and Pensions (DWP) this week launched a media relations push to support its wider Age Positive campaign to fight age discrimination in the workplace, in the run-up to Grandparents Day on 25 September.

DWP’s retained agency Geronimo will be pushing case studies of older people in the workplace to regional press and broadcasters. The campaign coincides with the release of a National Audit Office report this week, which showed that over-50s are underrepresented at work.

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