Tesco chases Asda after Morrisons stores deal

Asda and Tesco played out a familiar battle this week, fighting for the top slot of the latest Reputation Monitor.

Asda pointed out the dangers of smokers keeping pets, garnering coverage for its pet insurance line. It also kicked off its ‘Tickled Pink’ campaign in aid of Breast Cancer Care, having raised more than £2m for the charity last year.

Tesco moved to second place after it announced a deal with Morrisons to buy ten outlets of the chain’s excess Safeway stores. Mintel’s European retail rankings rated the firm the second biggest retailer in Europe and fourth in the world.

Bhs jumped to third place after revealing plans to go upmarket in the high street wars. Philip Green said he will spend £25m on the chain.

Alitalia fell six places to bottom of the table. It clashed with unions over plans to cut thousands of jobs as part of a last-ditch rescue package.

Legal & General crashed 849 places after it entered a battle with the Financial Services Authority over findings of alleged mortgage endowment mis-selling.

Delta Airlines dropped 87 places after it announced it will cut 6,000-7,000 jobs in a bid to save it from bankruptcy – but analysts said its efforts to reposition itself might not be enough to keep it afloat.

Reputation Monitor is compiled by Thomson Intermedia’s National News Index, a measure of media sentiment that excludes stock market reports and passing mentions.

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