The charity intends to highlight the benefits of becoming a short-break care worker for both the workers and the families who care for a disabled child.
It will use evidence gathered from questionnaires sent out to long-term carers to demonstrate to the media what a positive difference a short break makes to the atmosphere in the home.
The campaign will roll out regionally during Share the Care Week, which runs from 20-26 September. Local members will target regional media with local case studies and details of local recruitment events.
The charity then plans a national launch at the House of Commons in October.