The charity has hired Guide Dogs press officer Alison Wade and Evening Standard reporter Rob McNeil as senior press officers.
They join as the charity calls upon energy firms and the Government to achieve 60 per cent reductions in carbon dioxide emissions by 2020.
A report on the financial and environmental implications of a reduction in emissions will be sent to target MPs, government ministers, political magazines and national newspapers, as well as specialist energy publications and the energy sector.
The charity hopes to raise awareness of its plans as the UK takes over leadership of the G8 later this year. ‘This is an opportunity for the PM to become a national and global leader on climate change,’ said WWF head of press David Cowdrey. ‘We want to see real change, not empty rhetoric.’
Recent flooding in Boscastle and landslides in Scotland will be used as news hooks for the media.
Wade takes up the role at the end of this month. She replaces Sue Windebank, who left to become senior press officer for the Royal Society. McNeil takes on an expanded remit from press officer Richard McColl, now a freelance journalist in South America.