Ford moots beefed up consumer PR roster

Ford is considering beefing up its consumer PR roster after an internal restructure, as it aims to boost the profile of its premier brands in lifestyle and broadcast media.

The car giant has promoted Premier Automotive Group director of communications and public affairs Stuart Dyble to vice-president of communications and public affairs for the Premier Automotive Group and Ford of Europe.

The move means Dyble now oversees Ford in Europe as well as the global PR operations for Aston Martin, Jaguar, Volvo and Land Rover.

Dyble said he would ‘listen and talk to people about new ideas’, particularly concerning consumer PR and product placement projects.

‘We are not actively looking for external PR support, but I am always interested in hearing from new agency talent, especially agencies with specific expertise outside the motoring press,’ he told PRWeek.

The firm’s roster includes The Red Consultancy, Harrison Cowley, Jonathan Boreham and Prism.

Dyble oversees Ian Slater, appointed vice-president of communications and public affairs for Ford of Europe, and reports to Mark Fields, executive vice-president for Ford of Europe and the Premier Automotive Group.

His brief includes product launches and corporate issues, leading a team of 150 people worldwide.

Dyble took up the expanded role at the end of August and has restructured the Jaguar and Land Rover communications team with four internal promotions. Paul Chadderton has been made director of Jaguar global product and brand communications, and will oversee Jonathan Griffiths, who has been appointed Jaguar UK PR manager.

Andrew Roberts has been made director of Land Rover global product and brand communications, and will oversee James Andrew, the new Land Rover UK PR manager.

The Land Rover corporate affairs team has been strengthened with the creation of a corporate affairs manager role, filled by BBC Midlands senior business correspondent Mark Foster.

Dyble takes over Ford Europe communications and public affairs work from Niel Golightly.

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