Norwood push for Jewish New Year

Norwood, the charity for the UK Jewish community, has launched a fundraising appeal for Rosh Hashanah (Jewish New Year) with a target of raising at least £90,000.

The campaign hooks into the Jewish hope for a sweet year, by using the image of an apple dipped in honey which is universally recognised as a key symbol of the festival. It carries the strapline ‘All sweetness and light?’.

The campaign takes the form of a three-pronged direct mail push. The first targets regular donors who have given in the past three years. The second targets donors who have given, but not in a postal appeal. The third targets donors who have given but not in the past three years.

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