Non-food sales propel Asda to reputation peak

Asda narrowly held on to the top slot in this week’s reputation monitor, beating off stiff competition from National Grid Transco.

The supermarket giant benefited from the opening of its first stand-alone George store. Non-food sales are rising rapidly for both Asda and Tesco. Some analysts say the convenience store sector could soon be worth £23bn annually.

National Grid Transco stormed into the top ten after it announced that shareholders are to receive a £2bn windfall. The move follows the agreed sale of four of the group’s regional gas pipeline networks for £5.8bn.

Tesco rose to third after launching £30m of price cuts. The company is to embark on a multi-million pound advertising campaign labelling itself as the country’s cheapest supermarket.

The arrest of Kieran Fallon as part of a police inquiry into alleged race fixing pushed Betfair up 86 places to fourth. Reports suggested that if it wasn’t for Betfair technology, the alleged scam could have gone on for years.

Royal Mail slumped 333 places to the bottom of the table this week. It faces a multi-million pound fine for failing to meet all its performance targets between April and June.

Reputation Monitor is compiled by Thomson Intermedia’s National News Index, a measure of media sentiment that excludes stock market reports and passing mentions.

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