The CMS certification is based on global standards set by the PRCA in the UK, in consultation with DNV and supported by the Indian PRCAI.
'Clearly ,this is an important milestone and represents a paradigm shift for the Public Relations business in India. Today, CMS is a clear differentiator for Text 100 India allowing us to provide clients with a range of assurances on quality, delivery, professionalism and performance,' said Zacharia James, managing director of Text 100.
The process involved auditing to ensure robust, transparent and consistent business in all areas of the company's operations. According to James, the areas evaluated were 'leadership and communication, business planning and risk evaluation, new business development, campaign management, people management an financial planning and reporting.'
Jayanti Gosh, secretary of the PRCAI said that the association recommended the audit to prove that Indian consultancies and professionals adhere to world-wide standards.
For Text 100, the certification follows the recent appointment of ten executives as part of expansion plans in New Delhi, Mumbai and Bangalore. The agency has won new accounts including Nokia, Xerox, Western Digital and Unisys.