Campbell is to take his first comms job from 20 September, after seven years in TV. Reporting to head of communications Alex Aiken, he will join the senior management team alongside head of marketing comms Julia Corkey.
It is hoped his appointment will boost the department’s broadcast coverage, with London Tonight one of the team’s key targets, according to acting head of media relations Carly Simpson.
Simpson, who has been acting head for the past two months and a media officer for 18 months before that, will leave the department to become a freelance reporter when Campbell joins.
Campbell said: ‘After seven years as a journalist on London Tonight I thought it was time for a change.’
Campbell will be responsible for training and advising the council’s senior politicians on how best to promote the council’s communications initiatives. He will also be involved in Richmond Council’s comms function, which Westminster comms continues to manage in an outsourcing arrangement worth £300,000 a year.
Richmond renewed the unusual arrangement for two more years in April, having signed a preliminary one-year contract in May last year.
Westminster manages media, marketing, internal comms, filming, government relations and tourism activities. It is also implementing the recommendations of the best value review of council comms.
Former head of media relations Suzanna White moved to the Police Information Technology Organisation in July as head of corporate communications.