Auto Trader push to target women

Motoring media brand Auto Trader is targeting women’s titles as it looks to extend its core readership with its £5m Perfect Partners marcoms campaign this autumn.

The PR campaign uses the results from a poll of 12,277 users of the Auto Trader website, which uncovered fun facts about cars and relationships, to attract coverage outside the motoring press, including young women’s and lifestyle media.

Deborah Ingham, director at Auto Trader PR agency Gecko Communications, said the campaign would capitalise on the attention gained to highlight the variety of services offered by the title, including advice about fighting car crime.

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