McDonald’s Eire pulls PR in-house

Fast-food giant McDonald’s Ireland is to handle media relations in-house after it abandoned its hunt for an agency to handle its £120,000 PR account.

McDonald’s Ireland had chosen Fleishman-Hillard Saunders for the consumer, corporate and health PR brief (PRWeek, 4 June), but the agency’s US operations resigned the account in the US to work with rival Subway, forcing a new Irish pitch with five fresh agencies.

But McDonald’s will now trial handling media relations in-house. Communications manager Siobhan Murray said: ‘There is no point taking on an agency that only partly fits the bill.’

Murray added that freelance consultants would be brought in to tackle issues such as obesity.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in