As reported last Friday on prweek.com, Triggs has quit B-M after more than 15 years to take a newly created role of executive vice-president and European MD health at Edelman. She has a three-month notice period and expects to start in December.
B-M UK chief executive Per Heggenes will launch a recruitment process to find a replacement for Triggs.
Director Richard Rockliffe and healthcare MD Amie Malkin will take interim charge of B-M’s UK health practice.
At Edelman, Triggs will report to European president and CEO David Brain and New York-based president and global director for health Nancy Turett.
Edelman has around 52 staff devoted to healthcare in Europe, with 24 in London and the rest in cities such as Paris, Amsterdam, Dublin, Madrid and Frankfurt.
Brain said Triggs’s corporate PR experience was likely to prove as valuable as her healthcare PR nous.
Edelman is keen to ‘invest further in people and agency acquisitions’ across Europe, added Brain, saying the agency wanted to buy a medical education agency, probably in the UK.
Other senior Edelman figures that handle healthcare clients include London-based Nigel Breakwell, the joint CEO, and international director Carolyn Paul.
Triggs took control of B-M London healthcare 14 months ago. She formerly ran the corporate and technology practices.
Triggs said: ‘I feel like one of the “Burson children” – I’ve worked with [B-M founder Harold] Burson and will miss being part of his firm.’
She added: ‘I’m excited by the culture an agency like Edelman can offer.’