EMC runs rule over B2B PR in wake of buying spree

Data storage and information software company EMC Corporation has begun a review of its UK B2B PR following the company’s 2003 acquisition blitz.

EMC UK & Ireland country marketing manager Nigel Ghent confirmed the company was merging its PR work for EMC and new software company acquisitions Legato and Documentum, thus triggering a pitch for the combined account.

Legato incumbent agency Spreckley Partners, EMC incumbent Golin/Harris and Documentum incumbent Fourth Day are among the agencies battling it out for the business, which is thought to be worth up to £40,000 a month.

Spreckley has held the Legato account since 1997, when the agency traded under the name Spreckley Pittham (PRWeek, 17 October 1997). G/H has worked for EMC for the past two and a half years.

Fourth Day has worked on Documentum’s UK B2B PR since January last year.

The review does not affect AxiCom’s account with virtual infrastructure company Vmware, which EMC also bought last year. Vmware operates within the EMC group as an independent and autonomous division.

EMC bought Legato, which makes software to provide open and secure access to informations systems, for £723m, and Documentum, which makes similar products for web content and portals, for £946m. The acquisitions are designed to make EMC a more credible rival to competitors IBM and Hewlett-Packard.

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