Slice to promote Rip & Burn launch

Slice PR has been appointed by Haymarket Publishing to promote the launch of monthly magazine Rip & Burn, its assault on the music download market.

PRWeek publisher Haymarket is to lavish £1.5m on the launch, with Slice set to use youth-targeted events and media.

Slice account manager Claire Sparks said the campaign will promote the appointments of former Mojo editor Mat Snow as publisher and ex-Stuff editor Tom Dunmore as editor.

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