Margot Wallström is to take up the newly created V-P job of commissioner for institutional relations and communication strategy. She will oversee the press and communication directorate general, including representations in member states.
The position awaits a rubber stamp from the European Parliament later this year.
Wallström, a Swedish national, said the low turnout in European elections earlier this year reflected apathy across Europe towards the EU: ‘It’s a matter of communicating with the citizens of Europe in a much better way. It’s more important than just a PR thing.’
Wallström is part of a fresh team of EU commissioners unveiled last month by EC president-designate José Manuel Barroso.