Grayling wins RoadChef brief to tackle regulation

RoadChef has appointed Grayling Political Strategy on a wide-ranging public affairs brief that covers the Highways Agency’s regulation of motorway service stations.

The retail service areas are currently limited to 5,000 sq ft.

‘We are completely at one with the Highways Agency in its desire to ensure motorway users have safe and rapid access to rest areas on our forecourts,’ said RoadChef commercial director Richard Hunt. ‘But the impact of current regulation is extremely restrictive and not, in our view, in consumers’ interest.’

GPS chief executive Vivienne Hepworth, who is leading the account, said: ‘The regulatory framework for motorway service areas has been in place since the 1950s and relates to a very different world.’

RoadChef has 21 sites in the UK and 24 per cent of the market. Catering groups have recently pressed the Government to lift restrictions on retail space.

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