Santé in Irish biotech PR push

Healthcare PR specialist Santé Communications has launched a PR push to encourage UK-based entrepreneurs to invest in biotech ventures in Ireland.

Irish minister for enterprise, trade and employment Mary Harney and Pfizer Ireland MD David Shanahan are already lined up to speak at an event in London to promote the formal launch of TechLink UK-Ireland in November.

The agency is targeting pharma, business, biotech and science journalists as it bids to boost awareness of TechLink UK-Ireland, a venture that aims to foster links between individuals, organisations and institutions with biotech interests.

The agency team is working alongside Enterprise Ireland, the government agency behind the TechLink initiative.

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