Meningitis Trust in Xmas initiative

The Meningitis Trust is to embark on a pre-Christmas push to bolster awareness about meningitis symptoms.

Meningitis is often mistaken for influenza during the winter so the charity wants to ensure vulnerable groups, such as children and the elderly, can tell the difference at the early stages of an attack.

It is planning to emphasise the impact of meningitis on families to the national, ethnic and women’s press in a bid to get coverage.

The charity hopes to use the opportunity to remind potential fundraisers that meningitis sufferers often need long-term care because the disease can result in deafness and loss of limbs, memory and vision.

It will use its mascot, Monty the Duck, to highlight the campaign to children by targeting primary schools.

The charity is also planning to sell in features on people who have successfully raised money for the trust to national newspapers in a bid to raise funds.

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