Eagle-eyes may have spotted Martin Cryans - none other than the managing director of Beattie Communications' Glasgow office - running the lines in Athens, not as an overly zealous PR man marshalling journalists, but waving the flag for the PR industry as an assistant referee.
Usually the head of the agency's technology and telecommunications practice, come the weekend, Cryans swaps his suits for football boots.
One of only two football officials from the UK at the games, Cryans, who has been keeping tabs on the likes of Celtic and Rangers in the SPL, was the bearer of the dreaded offside flag for the 2003 under-17s World Cup final between Brazil and Spain. Now a larger stage looms.
Cryans is believed to be the only referee on hand with expertise in handling the media. Let's hope his decisions do not spark the need for any crisis communications, with local emotions running particularly high after the Greeks' unlikely Euro 2004 triumph.
Still, it's good to know they have a PR man on hand.