Surplus goods charity targets PROs for donations

In Kind Direct, a charity that distributes surplus goods from companies to other charities, is targeting the PR community in its latest campaign to attract donations.

The charity wants PR agencies to consider bestowing their surplus products on good causes around the UK.

It is targeting the marketing and media press about the campaign in a bid to raise awareness among journalists and PROs.

‘I used to work at a PR agency and I know they often have clients’ goods they don’t need lying around the office,’ said In Kind Direct comms and PR manager Lindsay Swan. ‘Donating those goods to us is an easy and painless way of giving to charity.’

The charity also hopes that gaining the support of PR agencies will lead to new relationships with larger firms.

‘This is an opportunity for PR agencies to improve the profile and CSR reputation of their clients,’ said Swan.

‘Apart from the obvious benefits to good causes and the environment, it’s good for staff morale to know that surplus goods are not being sold off for pennies or just thrown away,’ she added.

The campaign also wants to attract donations from fashion, homes and gardens publications and national newspapers that often receive free product samples.

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