The four-year strategy will promote London as a business destination in a bid to attract more high-spending visitors, and will focus on providing training for the tourist and leisure industry.
The campaign aims to tackle the industry’s recruitment problems, with over a third of the sector struggling to recruit, according to the LDA.
Pilot courses taught frontline catering staff how to improve their hostess skills in areas such as champagne pouring, cocktail preparation and cigar selection.
An LDA spokesman said: ‘We are confident that this training will invite feedback from the private sector to tell us what is required in order to boost tourism.’
The campaign starts on 9 September at Madame Tussauds, where trainers, hotel managers and private sector partners will meet to discuss industry issues.