Skills body calls in FH ahead of DfES inquiry

The Skills for Business Network (SBN) has hired Fishburn Hedges to help it prepare for the Department for Education and Skills Select Committee’s inquiry into the National Skills Strategy.

The network comprises the Sector Skills Development Agency (SSDA), which is designed to ensure businesses have the right skills to support their operations, and its satellite Sector Skills Councils (SSC).

SSCs were created to address the needs of different industries, including manufacturing.

The network is to give evidence to the committee at the beginning of 2005 as part of an ongoing investigation into national education provision.

FH was appointed following a three-way pitch and will work with the network until the end of March.

SSDA head of comms Alex Curling said: ‘FH will ensure that the network delivers a coherent message to the committee and make sure that we present ourselves in a way which is most beneficial. Because we are a new organisation, it is something we have no experience of.’

The Government launched the National Skills Strategy in July 2003.

SSDA’s retained agency for media relations QBO Bell Pottinger was disqualified from pitching because its application arrived late, according to Curling.

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