Firefly promotes Robbins

DVD producer Firefly Entertainment is poised to roll out the latest comedy offering of Pheonix Nights star Ted Robbins. Robbins, a BBC Radio Lancashire presenter, played a nasty Northern businessman in the hit series.

He will launch the DVD to the media by performing a live act in Soho next week.

Firefly plans to exploit Robbins’s popularity and roots in the North by dividing its PR focus equally between national and northern regional press. It has hired Euro RSCG Leedex to promote the DVD to men’s monthlies, video review publications and the entertainment press.

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