Schering comms role for Binks

Schering Health Care, the pharma firm behind contraceptive brands such as Yasmin and Levonelle, has drafted in a former promoter of condom brand Durex as comms manager.

Sophie Binks joined the UK subsidiary of the Germany-headquartered firm last week in the role of comms manager for primary care, having formerly worked at Myriad PR – the Cambridge-based PR agency that has a decade-long relationship with Durex.

Binks reports to head of corporate affairs Alan Thompson and takes charge of Schering’s relations with PR agency Shire Health London.

Her Sussex-based role involves the promotion of Schering’s brands, which also include Mirena, Microgynon and Testogel, among clinicians, NGOs and third- party stakeholders.

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