Hell’s Kitchen aid to sick children

Children’s charity Echo Trust has lured Hell’s Kitchen celebrities Gordon Ramsay and Jennifer Ellison to endorse its PR campaign to raise money for sick children.

The trust, which was set up by entertainment venue chain Luminar Leisure, is holding a ‘Get out of the kitchen weekend’ over August Bank Holiday weekend.

It is encouraging staff and customers at Luminar Leisure venues across the UK to take part in fundraising activities over the weekend, including beach-themed parties and ‘kissing bouncers’.

Ramsay and Ellison agreed to promote the campaign on the basis that some of the money raised should be donated to their individually chosen charities.

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