M&F wins pitch for Kellogg’s project

Munro & Forster has won the three-way agency shootout to land the PR contract to handle Kellogg’s National Breakfast Week.

The appointment is a blow for Hill & Knowlton, which has promoted NBW for the past ten years, and pitched for the business alongside Ketchum (PRWeek, 23 July).

Kellogg’s UK PR manager Sam Fulton said NBW, due to take place next month, would have a ‘different theme’ this year but would still target ‘mums and families’.

Fulton stressed that H&K continues to handle the rest of Kellogg’s UK PR and that the agency’s grip on that work was not under threat.

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