Cabs in US trip to promote London

VisitLondon is to send a convoy of black cabs across America in a bid to boost the number of US visitors to the capital.

From 20 September, five cabbies will visit 15 cities over two weeks. The cabbies will be selected via a competition publicised on ITV’s London Tonight, said VisitLondon PR manager Zoe Shurgold.

Falling numbers of US visitors to London have been attributed to 9/11 and the war in Iraq.

VisitLondon will target US TV stations to promote the coast-to-coast tour in a PR push that will complement radio and press ads.

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