Norfolk, Essex, Suffolk, Cambridgeshire, Hertfordshire, Bedfordshire and
Luton LSCs all have a say in which agencies are appointed, and the roster will be available for all LSCs in the country to tap into.
LSC Suffolk marketing manager Teresa Picas said: ‘We all have preferred suppliers and are asking regional LSCs to have a say in the national roster, of which this will be part.
‘Much of our PR is done locally so we have local knowledge. This process makes sure that the roster is not nationally dictated,’ she added.
Agencies will have to pitch for large projects once on the roster.
Weber Shandwick and Hill & Knowlton retain accounts with the national-level LSC targeting youth and employers respectively.