Ex-Sanofi PRO moves to DeVries

NEW YORK: Former Sanofi-Synthelabo vice-president of comms Dr Paul Oestreicher has re-emerged at the helm of DeVries Public Relations’s healthcare practice.

Oestreicher, a healthcare PR veteran, has joined the Interpublic Group agency in its top healthcare role and replaced Cassie Holm, who left in January.

Oestreicher has worked at pharma giants Wyeth and Hoffmann-La Roche and at PR firms including Edelman and Medicus PR.

DeVries has pharma clients including Novartis, Medicis, Allergan and Procter & Gamble. The agency, which was founded in New York in 1978, has around 20 healthcare PROs in New York.

DeVries founder and CEO Madeline DeVries described Oestreicher as ‘one of the pioneers of direct-to-patient communications’.

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